18.9.17

HELLO SEPTEMBER! TIME FOR SOME NEW OUTFITS!

I recently had the opportunity to do a collaboration with Element Women and as soon as I started talking with them I felt like we already had an amazing chemistry and felt super comfortable right away, kinda knew that this would be a super fun collab to do. I've been following their Instagram account for a while now and personally, I prefer when the Instagram feed of a company is not all about their products (flat lays) and professional shoots but tend to be more inspirational and creative than that. EW 's feed contains a mix of fashion trends, creative DIY ideas, positive quotes, etc. I feel like Element Women's is about creativity, uniqueness and the affirmation of yourself and this really speaks to me!

So here's a brief history of how one of the most influential skate brands actually decided to design a woman-specific line. Everything started when Kori Schillereff, girlfriend of Johnny (the creator of the Element) asked him why Element didn't design women's clothes. He simply said to her that girls usually buy a men t-shirt in smaller sizes. In her opinion, there was obviously a gap to fill in the marketplace and explained that ''the brand was missing a female-focused line that blended fashion and function''.  Johnny was quite busy so he gave her the mandate to create a collection strictly for women. What she describes as being one of her best creative journeys started on that day. She worked hard sketching some ideas, designing pieces, looking for nice fabrics in order to stay in line with Element's classic art. Later on, on 1999 they launched the skate industry's first girl collection, Element Eden. A few years later they both moved to Big Sur, California and became official partners in life and at work.

HELLO SEPTEMBER! TIME FOR SOME NEW OUTFITS!



5.9.17

DIY: MONKI ''CAT EMBROIDERY'' INSPIRED JEANS

For months I've been looking to buy the ''Cat embroidery'' jeans sold by Monki. They've been sold out everywhere for a while now. I even looked up on the Depop app to see if someone was selling a pre-owned pair, but no luck for me... My last and only option was to try to recreate them myself. This sounded like a fun DIY project for me and I decided to give it a try!

DIY: MONKI ''CAT EMBROIDERY'' INSPIRED JEANS

23.8.17

MEET THE SKATER GIRL: GINGER

Let's agree on something... the internet can be useful for so many things, especially when it comes to connecting with inspiring people around the world. I randomly came across Ginger's Instagram account a few months ago. I automatically loved the positive vibe coming out of her feed and felt s-u-p-e-r inspired by her skating journey. I personally find it so motivating when I see other skateboarder's progression! She has her own style that I would describe as cool, laid back with a feminine touch. Ginger has a creative mind. She likes to alter some of her stuff and is really into making DIY projects. Being a graphic designer by day is just another way to explore her creativity. I must admit that we have a few points in common here!

Seriously I'm super happy that I've met this girl, she's so sweet and friendly! When I asked her about this interview, she was thrilled and hasn't hesitated a second to jump in. This is actually the second segment of my interview series ''Meet the skater girl''. In case you missed the first one, make sure to read Marisa's interview :)

So here we go!

Meet the skater girl: Ginger