18.9.17

HELLO SEPTEMBER! TIME FOR SOME NEW OUTFITS!

I recently had the opportunity to do a collaboration with Element Women and as soon as I started talking with them I felt like we already had an amazing chemistry and felt super comfortable right away, kinda knew that this would be a super fun collab to do. I've been following their Instagram account for a while now and personally, I prefer when the Instagram feed of a company is not all about their products (flat lays) and professional shoots but tend to be more inspirational and creative than that. EW 's feed contains a mix of fashion trends, creative DIY ideas, positive quotes, etc. I feel like Element Women's is about creativity, uniqueness and the affirmation of yourself and this really speaks to me!

So here's a brief history of how one of the most influential skate brands actually decided to design a woman-specific line. Everything started when Kori Schillereff, girlfriend of Johnny (the creator of the Element) asked him why Element didn't design women's clothes. He simply said to her that girls usually buy a men t-shirt in smaller sizes. In her opinion, there was obviously a gap to fill in the marketplace and explained that ''the brand was missing a female-focused line that blended fashion and function''.  Johnny was quite busy so he gave her the mandate to create a collection strictly for women. What she describes as being one of her best creative journeys started on that day. She worked hard sketching some ideas, designing pieces, looking for nice fabrics in order to stay in line with Element's classic art. Later on, on 1999 they launched the skate industry's first girl collection, Element Eden. A few years later they both moved to Big Sur, California and became official partners in life and at work.

HELLO SEPTEMBER! TIME FOR SOME NEW OUTFITS!



The feminine line of Element's offer a large selection of clothes and accessories. I was lucky enough to be given the chance to choose a variety of items from their current collection. Most of the tops I've chosen have a loose fit and I like that they aren't too baggy and don't take away my feminity. I recommend going one size up for any bottoms, I find they run a little smaller than usual.

I'm seriously in love with all the items that I've selected! Since I wear them a lot that actually made things way easier since most of the shootings we did were not planned in advance. I was either out with friends skating or with my bf and we were like ''Hey, let's shoot a few pics to show off that sick outfit on the blog!'' LOL!!!

So here are some of the looks I created 😉

HELLO SEPTEMBER! TIME FOR SOME NEW OUTFITS!

HELLO SEPTEMBER! TIME FOR SOME NEW OUTFITS!

HELLO SEPTEMBER! TIME FOR SOME NEW OUTFITS!

HELLO SEPTEMBER! TIME FOR SOME NEW OUTFITS!

HELLO SEPTEMBER! TIME FOR SOME NEW OUTFITS!

HELLO SEPTEMBER! TIME FOR SOME NEW OUTFITS!

HELLO SEPTEMBER! TIME FOR SOME NEW OUTFITS!

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You can shop these looks right here 💕

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